We offered a solution partnership with our communication consultancy to our brand, which opens its doors with a service concept that offers comfort to the young generation who stepped into Ankara with university life and makes students feel at home with its hospitable identity.
We have created a strategy planning that captures student insights and approaches parents in our target group with a focus of trust. We prepared content that reflects the trends of digital media, which is enjoyable and attracting attention. We managed to capture our target audience at the most appropriate time and channel by moving our digital communication works to the open air. We supported target audience engagement with content in the form of advice that guided students.